General Description

Amazon Investments has been selected to exclusively represent the sale of this small 1-star hotel located in the area of Mackenzie beach. Built-in 1985, the 15-room hotel enjoys one of the highest occupancy rates from the hotels located in the main touristic area of Larnaka The 5-storey property is built on a piece of land of 600 sq.m. and its total covered area is 2250 sq.m.

The hotel is run with one of the lowest REVPAR’s in the market despite its extraordinary location and high occupancy, due to its extremely low prices. In addition, the hotel's dependency from booking.com eliminates any profitability prospects.

Required improvements based on the analysis of Amazon Investments Hotel Management Department

  • Building refurbishment and reorganization of internal spaces.
  • Due to its excellent seaside location the hotel could be rebranded to attract middle-income tourists from Russia and Scandinavian countries. Until today the hotel is advertised exclusively as a cheap destination for low-income individuals in booking.com.
  • Rebranding by focusing on updated market data.
  • Change the outdated interior design
  • Training of existing staff to improve customer service and consequently customer satisfaction (building a loyal clientele
  • With the support of Amazon Consulting sign deals with local businesses to increase additional income from reference (introduction) fees (i.e. local restaurants, water parks, thematic parks, jewelry shops, real estate companies etc.).
  • Reduce the dependence from booking.com by employing a sophisticated self-reliant marketing strategy (website, social network campaigns, etc.)
  • Installment of new software systems.
  • Advancement of loyalty marketing and promotions
  • Pricing the hotel within its proper competitor set
  • Reduction of operational costs
  • Focus on ADR more than occupancy rate
  • Run segmented and focused digital marketing campaigns

Profitability Ratios

Why to cooperate with Amazon Investments  

We have enormous experience as owners and operators of renowned hotels around Europe. Our dedicated team has huge expertise in the provision of consulting services to hotel owners. Through sophisticated analysis we are able to identify management and general operational inefficiencies. We boast access in private databases providing us with a valuable insight into the market and our competitors. Our analysts can prepare sophisticated feasibility studies tracking the profitability end detecting financial prospects. Our negotiation team can utilize its connections within the banking system to help our clients to ensure financing from banking institutions.

Communicate with us

This property is handled by our senior investment analyst: Andrey Ivanov (EN/RU), Tel. 99 907 907, E-mail: [email protected]

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