This 3-star hotel is perfectly situated in the heart of the touristic area of Protaras, within walking distance to the third best beach in Europe according to Trip Advisor, the Blue Flag Fig Tree. This 4-story boutique hotel offers 127 guestrooms and suites, a swimming pool, fitness room, and restaurant
Due to unprofessional management, the hotel is one of the worst performers in the area in terms of both occupancy and REVRAP with huge margin of improvement. Through bold management and a novel marketing strategy a potential investor can transform it into a robust passive income investment.
Required improvements based on the analysis of Amazon Investments Hotel Management Department
- Replace the existing hotel management team
- Rebranding by focusing on updated market data.
- With the support of Amazon, Consulting sign deals with local businesses to increase additional income from reference (introduction) fees (i.e. local restaurants, water parks, thematic parks, jewelry shops, real estate companies, etc.).
- Reduce the dependence from booking.com by employing a sophisticated self-reliant marketing strategy (website, social network campaigns, etc.)
- Reorganize the number and type of beds within each room according to the market requirements.
- Installment of new software systems.
- Advancement of loyalty marketing and promotions
- Pricing the hotel within its proper competitor set
- Reduction of operational costs
- Open the perfectly situated restaurants to guests
- Focus on ADR more than occupancy rate
Projected profit and loss statement
Why to cooperate with us
- Massive experience as hotel owners for more than 40 years
- Professional investment advisors. Our aim is to achieve maximum profitability for our clients.
- Our conclusions and findings are based on a sophisticated investment analysis.
- We have the largest hotel portfolio in Cyprus.
- We respect the privacy of both the hotel owners and the investors
- We can help you manage your hotel and create a passive income business
Communicate with us
This property is handled by our senior investment analyst: Andrey Ivanov, Tel. 99 907 907